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The Group: Based on the Book by Mary McCarthy

Is this the best Safety video you've ever seen??? The Hobbit. #book2movie

I like the marriage of Art and commerce in this amazing safety video from Air New Zealand .... the airline of Middle Earth!  I  love the disgruntled looks when the very interesting looking passengers are told to turn off their electronics. And the line " Should you need a little more inflation ... simply blow into the mouthpiece."

I don't think you have to be a Hobbit fan to think this is Brilliant! What do you think about the promotional partnership?