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Sex and the Sixties. A Sure Thing for Showtime?

I rarely think about non-fiction books in terms of their transformation to the screen. But it does happen, most recently with Money Ball, a nonfiction tome I'd wager many of us never read but did see when it was turned into a film with Brad Pitt. 
Autobiography and biography make the journey much more frequently. Such is the case with Masters of Sex: The Life and Times of William Masters and Virginia Johnson, the Couple Who Taught America How to Love from Thomas Maier. Michelle Ashford has written a script for Showtime and Paul Bettany is in negotiations to star. I always think of Bettany (up soon in The Avengers and shown on the right above with his wife, Jennifer Connelly and their daughter, Agnes) naked as Chaucer in A Knight's Tale. Presumably a show called Masters of Sex would have some of that so maybe it's appropriate! Reports say the script is a drama pilot which means it's intended as a series. Again, appropriate considering the depth and breadth of Masters and Johnson's work. Over a forty year period, beginning in the 1960's, the pair analyzed such juicy subjects as orgasm, emotional fulfillment and sexual disfunction. The famous pair, who inspired the sexual revolution ended up divorced. 
So. A juicy, sexy subject. A perennially popular time period. A handsome leading man. You in?